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About us

One person who cares about small businesses getting a fair shot online.

I started Bob & Alice because I kept seeing the same problem: brilliant small business owners with outdated sites that undersold everything they'd built. I decided to fix that, one business at a time.

Brant Hindman
Brant Hindman
Founder · Engineering & Design

Brant has spent 20 years building things that work and look like someone gave a damn: production systems, AI platforms, bronze sculptures, 30-foot installations at Burning Man.

He studied chemistry and psychology at St. Olaf, earned a master's in counseling psychology from Naropa, and spent six months in a monastery in Thailand. That's not a typical engineering resume, and it's the point. He thinks about how people actually experience what he builds, not just whether it runs.

Most engineers hand off design. Most designers can't touch the code. Brant does both, which is why a Bob & Alice build looks like it cost five times what it did. He writes every line and designs every pixel.

Lives in Marin County with strong opinions about typography and an unreasonable number of sketchbooks. Works so his cat can live his best life.

Why Bob & Alice

Bob and Alice are the two names at the center of modern computing. Since 1978, nearly every explanation of how machines talk securely, how intelligence is tested, and how trust gets built has starred the same two characters. Alice sends, Bob receives, and something has to pass safely between them.

When I started building AI agents years ago, I named the first two Bob and Alice. They are the engine underneath what we do: the system that learns a business and keeps working on its behalf. The company is named after them because they came first, and the websites are what that intelligence became, built to be the last website you buy, one that keeps learning your market and evolving with you instead of going stale the week after launch.

I spent years as a therapist before I built software. The thing people said most often was that they finally felt seen. It is the same thing business owners tell us when a site finally reflects who they really are and speaks to the exact people they want to reach. That feeling is the whole point.

Why we exist

Small businesses are the backbone of local economies. They're also the ones who get the worst deal from the web design industry: either overpriced agencies that take months and charge $20,000, or cheap templates that look like every other site on the internet.

There's a middle, professional, strategy-backed, genuinely good work at a price that makes sense for a small business. That's the gap we're filling.

We write the copy. We build it fast. You own everything when we're done. No platform subscriptions, no hostage situations, no surprises.

01
We treat your business like it matters
Because it does. Every site gets a strategy session, custom copy, and a design tailored to your customers, not a template with your logo swapped in.
02
We move fast
30 days from kickoff to live. Not because we rush, because we've built the process to remove every unnecessary delay.
03
We hand you the keys
You own the domain, the code, the hosting. If you ever want to move on from us, there's no platform to escape and nothing to migrate.

Ready to work together?

Tell us about your business. We'll get back to you within 24 hours with a clear plan.

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